Frequently Asked Questions...
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Who are the major search engines?
- Google, Yahoo, and MSN make up 84% of all search engine
traffic generated here in the United States of America.
- Search engine positioning can increase traffic to your
website a significant amount. Many businesses have generated a better
return on investment than other forms of marketing such as yellow pages, online
display ads, email, and direct mail. The demand for online business
continues to grow with over 200 million internet users in the U.S. and close to
a billion world wide.
"81 % of internet users find the websites they're looking for
through search engines. And 54% of experienced online shoppers primarily
rely on a search engine when trying to find a product to purchase online
-Jupiter Communications: Consumer Survey Data-
Estimates show that the average cost of making a sale on the
Internet is approximately $7-$10, while Yellow Page ads cost $15-$25
per customer, email marketing cost $40-$80, and direct mail can go as
high as $60-$80.
-Piper Jaffray-
- When managed correctly the outcome is
to have the highest amount of qualified search engine traffic for the least
amount of money. To The Top maximizes the results of your Pay-Per-Click
account to make sure that you are receiving the most for your investment.
This allows your business to generate the highest amount of search engine
traffic for a minimal amount of money on a budget that you choose. In addition, bidding wars fluctuate the
price of popular key phrases. For example; you could be outbid at anytime
by a few pennies and no longer appear at the top of the major search engines.
Subsequently, everyone could have dropped their bid and you are now paying more
for your key phrases that you have to. That's why it is important to
closely monitor your bids and we strongly recommend allowing "To The Top" to do this
for you so that you can focus all of your efforts on your business and we can do what
we do best, maximizing your return on investment.
- The process of increasing the amount of visitors to
a Website by ranking high in the organic search engine results page. The
higher a Website ranks in the results of a search, the greater the chance that
the site will be visited by a user. It is common for a Internet
user to not click through pages and pages of search results, so where a site
ranks in a search is essential for directing more traffic toward the site.
-Webopedia.com-
- "To The Top's" guarantee is that we will work hard for you
and do our best to make sure you are maximizing your investment with our
services that we offer. No search engine optimization company can
guarantee #1 placement on all major search engines. Search Engine
Optimization is not an exact science!!! Any gimmicky guarantees are a
warning sign to you the consumer. The concept of Pay-Per-Click was
designed to allow you to literally purchase your way to the top. The
combination of PPC and search engine optimization, helps to ensure a higher
probability that your companies products and services are being seen more
consistently at the top.
-To
The Top does not have any contracts. Your monthly budget is up to you and
therefore you are not locked into any long-term commitment with us and are free
to leave at anytime. The only thing we ask is that you give us a
written notice a
month in advance if you choose to discontinue our
services.
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