Optimizing Services

Many People don't realize the power of being at the top of a search engine results page. The difference between being at the top of search engine results pages instead of the bottom is greater profits for the services and products your company offers, maximizing your return on investment and company exposure.  It is key for your business to have the proper search engine positioning in today's business environment.  Where the market place is no longer just local but worldwide and the potential for your business is endless.

"Being at the top search engine results pages makes all the difference. This is not only where your website could be but should be."

Search engine optimization:

Search engine optimization is the process of improving a website internal elements (such as HTML titles, meta tags, meta descriptions) and external factors (such as link popularity) to achieve high search engine rankings.  Search Engine Optimization (SEO) comes from analyzing your site and modifying it to enable search engines to read it, understand it and index (catalog) it correctly.  This is not rewriting the site or changing the look and feel.  It is subtle changes to visible and invisible text in which the search engines can read off the site. SEO is not "spamming" the search engines it is simply helping the search engines  find your web site more effectively.

The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content (refer to picture above to help distinguish between organic/natural listing vs. pay-per-click ads.)

Organic Search = 60% of Clicks

Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.

Search Engine Visibility = Qualified Visitors

The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.

Qualified Visitors = Sales

SEO is used to get highly qualified traffic directed to your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.

Customized Search Engine Optimization Campaign

Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, and monthly maintenance.

Competitive Analysis

You need to understand your high ranking competitors and determine what they are doing to achieve that position.

Keyword Analysis

You need to know what keywords or search phrases searchers are using to find your business. Your campaign should target these keyword phrases.

Technical Optimization

You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.

Content Optimization

High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.

Monthly Maintenance

Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.

Here at To The Top Marketing Solutions we offer a consultation process that is of No Charge...  This consultation comes in three stages; 

1.We find out your companies marketing goals and  what products and services your company offers.

2.We perform a keyword analysis.

3.We explain how our services can improve your  return on investment and maximize your marketing potential.